The holiday season, defined by NRF as sales in the months of November and December, is the biggest time of year for retailers of all shapes and sizes, and can account for as much as 30 percent of a retailer’s annual sales. This year, NRF estimates that holiday sales will increase 3.7 percent to $630.5 billion, compared to last year’s 4.1 percent growth.
The average increase in holiday sales for the past 10 years is 2.5 percent.
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