The key to winning new customers is directly linked to how engaged your employees are

The reason that engaged employees are so important is because they drive the engagement of your customers.  Engaged customers buy more often, spend more money on their purchases and afford you a higher margin on the products you sell.  This is the result of a study that looked at over 152 organizations and 44 industries in 26 countries.

The one thing that we know through the research of millions of workers world-wide is that employees who are unhappy create unhappy customers.

According to a study by the Gallup organization, 28% of the American workforce is engaged, another 53% are not engaged and 19% are actively disengaged.  These 19% of American employees who are disengaged are killing your business.  They are undoing the work that your engaged employees are doing.  They are the ones that are harming your customer relationships and don’t measure up to the quality of work that you need to maintain and grow your business.  They are performing most of the efforts to disengage your customers, the main thing that you don't need to do to grow your business and its’ profitability.

These 28% of the American workforce that are engaged are the workers that are bringing the energy to the work place that results in increased sales, increased productivity, better customer relationships , more satisfied customers, better products and higher quality of work performed.  It is your focus on creating more engaged employees that will create what you need.  This one area of focus will help you to grow your business faster and more profitable than any other focus area.

Do you know how engaged your employees are?

To discuss or request a talk be given about this topic, call
Amos B Robinson, Practice Leader (Article Author)
“We help work places become more profitable, productive and happy”
(804)651-5400
www.robinsonbc.com