Engaged customers are the key to the organic growth of your business

Engaged customers buy more often, spend more money on their purchases and afford you a higher margin on the products you sell. Developing and keeping engaged customers is all about developing your business in the emotional economy. Having engaged customers is the key to growing your business organically.

In the business community you hear so much about managing your business by the financial numbers. There is no question about it, financial measurements are important. But they are a lagging indicator. They also may not tell you what caused the decline or what caused the improvement. As a lagging indicator, they only tell you what's wrong or what went right after it's happened.

Some may think that my customer satisfaction survey will be the tool that I use to make sure that things are going well with my customer. It will help to let me know what is going on with my business apart from my financial statements. We need to know how satisfied our customers are or not with our service, there's no mistake about that. But customer satisfaction by itself is not going to stop customers from leaving your business and going to a competitor, if there is no emotional connection. It is only customers who are very satisfied and have an emotional connection with your firm or brand that is going to make the difference.

An international Marketing Research firm did a study for a retail banking client on the impact of customer engagement on client retention. What they found was that the customers of their retail banking client who were very satisfied and with whom they had an emotional connection had a retention rate that was 37% higher. If this were done throughout their business, revenues and profits would be significantly higher.

Do you know how engaged your customers are?

To discuss or request a talk be given about this topic, call 
Amos B Robinson, Practice Leader (Article Author) 
“We help work places become more profitable, productive and happy” 
(804)651-5400 

www.robinsonbc.com 

The key to winning new customers is directly linked to how engaged your employees are

The reason that engaged employees are so important is because they drive the engagement of your customers.  Engaged customers buy more often, spend more money on their purchases and afford you a higher margin on the products you sell.  This is the result of a study that looked at over 152 organizations and 44 industries in 26 countries.

The one thing that we know through the research of millions of workers world-wide is that employees who are unhappy create unhappy customers.

According to a study by the Gallup organization, 28% of the American workforce is engaged, another 53% are not engaged and 19% are actively disengaged.  These 19% of American employees who are disengaged are killing your business.  They are undoing the work that your engaged employees are doing.  They are the ones that are harming your customer relationships and don’t measure up to the quality of work that you need to maintain and grow your business.  They are performing most of the efforts to disengage your customers, the main thing that you don't need to do to grow your business and its’ profitability.

These 28% of the American workforce that are engaged are the workers that are bringing the energy to the work place that results in increased sales, increased productivity, better customer relationships , more satisfied customers, better products and higher quality of work performed.  It is your focus on creating more engaged employees that will create what you need.  This one area of focus will help you to grow your business faster and more profitable than any other focus area.

Do you know how engaged your employees are?

To discuss or request a talk be given about this topic, call
Amos B Robinson, Practice Leader (Article Author)
“We help work places become more profitable, productive and happy”
(804)651-5400
www.robinsonbc.com

Growing Prospects, Clients and Sales in a Slow Economy / Keep a Positive Attitude

When your colleagues, customers and prospects are having a challenging time growing their businesses, negativity can creep in. An environment of doom and gloom can set in during conversations and interaction. That is exactly why you should exhibit a positive attitude. When you avoid the negativity, you set a different tone. In a matter of fact, you will set yourself apart from the other business professionals. You will become that oasis in an otherwise desert. People don't like being around negative people because it makes them feel bad. So why not make yourself, your customers and your prospects feel better. Project positivity into all of your conversations and it will better position you to meet your customers and prospects needs.

We are currently offering a complimentary presentation on the topic of "Growing Prospects, Clients and Sales in a Slow Growth Economy". To learn more about scheduling this complimentary presentation at your business, club or group, call
(804)651-5400. (www.robinsonbc.com)

Growing Prospects, Clients and Sales in a Slow Economy / Do your homework

When the economy is slow we have to be even more strategic about how we approach our sales efforts. All sales efforts are not the same. In a slow growth economy that means that some businesses are growing more then others; and some are perhaps declining. So to grow in a slow economy we have to do our homework on the target companies that we focus our sales efforts on. Are the companies growing? Are they declining? Are they stagnating? Doing our homework helps us in developing our business strategies, plans and tactics.

We are currently offering a complimentary presentation on the topic of "Growing Prospects, Clients and Sales in a Slow Growth Economy". To learn more about scheduling this complimentary presentation at your business, club or group, call (804)651-5400. (www.robinsonbc.com)